Snappy Sound Bites Will Turn a Tv Appearance Into a Huge Success

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Anyone wanting to be a guest on Oprah or Good Morning America must learn to master the fine art of generating sound bites for television. Television thrives on sound bites – those brief, quotable remarks that will be repeated again and again on television news and talk shows. Sound bites are the pearls that flow out of our mouths into the ears of TV producers and onto the airways.

If you want to be quoted, you must convert the message points in your book into sound bites. To do this remember that analogies, bold action words, emotions and personal examples, attacks and absolutes make good quotes and sound bites. The highly personal, classic sound bite has action, emotion, and attacks – all of these elements will work to make reporters swoon.

My experience as a publicist and book marketing consultant has taught me to shy away from humor which can be a tricky business. What seems funny to colleagues, friends, or family at 5:30 p.m. may not seem so funny the next morning when you read your comments in USA Today. Sarcasm and teasing types of humor usually don’t work well in the media because you lose control of context and, in the case of print media, you lose the ability to communicate with your voice and facial expressions. The humor that is most effective is self-deprecating humor.

What about YOU? Are you skilled enough in producing sound bites to earn an interview on local or national TV? If you’ve not had media training, believe me it’s too late once you get the call. You may have to get in a car or on a plane within an hour’s notice. It’s too late to get the training then. That’s why you need to be prepared before you get the call. When my clients agree to media coaching, my first choice for them is TJ Walker, CEO of Media Training Worldwide.

TJ Walker is one of the leading authorities on media training in the world. With more than 20 years of media training experience, Walker has trained thousands of CEOs, authors, and experts, including leading government officials in the United States, European Prime Ministers, and African diplomats.

Here’s TJ Walker’s Sound Bite Checklist:

1. Create sound bites that are 10, 15 and 30 seconds.

2. Work an example into the sound bite.

3. Clichés make good quotes and sound bites. Reporters can’t write clichés, but they love quoting other people using clichés.

4. Humor makes good quotes and sound bites but the problem with using humor in front of the media is that someone somewhere is likely to be offended, resulting in a permanent public record of your remarks. So, quip if you must, at your own expense and your own risk.

5. One great way to get your message quoted by reporters is to state your ideas in the form of a rhetorical question.

6. Opposition quotes make good quotes and sound bites. Opposition quotes remain a favorite of reporters, but use them only if and when they are appropriate to your message.

7. The first letters from the following: Analogies, Bold action, Emotions, Attacks, Clichés, Humor, Pop culture, Rhetorical questions, and Opposition quotes spell out A BEACH PRO. The higher number of A BEACH PRO elements you use, the greater your chances are of being quoted. If you have not used any A BEACH PRO elements, you will not be quoted.

8. Absolutes are absolutely quote worthy. If I say “We will be the next champions” that has a better chance of landing in the story than “We are hoping to win.” Saying “Our company is the top performer in this field” would be another example.

9. Recycle your quotes. If one worked well with another media interview in the past, use it again.

10. Populate your quotes with pop culture references.

11. Put analogies in your answers, use bold, action-oriented words, let your emotions flow freely, and attack your way to the headlines.

Memorize that checklist but understand that a sound bite is only one aspect of a successful television appearance. You also must be concerned about your total message, the knowledge you display, and the self-confidence you demonstrate.

As a book publicist I’ll prepare questions for our clients ahead of time and include those in our press kits emailed to the stations. Often times the television host will read those questions right in order. Other times they refer to our questions and include some of them. That’ll help you because you’ll know what to expect and you can respond with the “sound bites” you’ve already developed.

The bottom line: Prepare some clever answers and snappy sound bites ahead of time, rehearse them every day and you’ll sound like a pro turning your TV appearance into a huge success.

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Global International Conference Calls

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So you are looking for the best international conference call solutions to easily host global conference calls for your business or individual use. So which solutions are the easiest and most affordable?

As a part of most businesses, international conference calls are necessary sometimes. Since people attending the call may be connecting from any part of the world, using a reliable and quality solution is the key to a successful conference call.

When looking for a great conference hosting service, there are two important factors to consider: reliability and saving money.

You certainly want your calls to have a great quality. The voice must be clear and fast, with no major delay. Considering the fact that it is an international conference call and because of the long distance, the call quality plays a big part.

Another factor is choosing an affordable, low cost solution. After all, why spend too much money on a conference service while you can save money and use a more affordable one with equal or even more features?

Some companies offer you toll free numbers to make your conference calls free for people from US and Canada. You will also receive a separate number to give to your international customers or business partners to use to connect to the call easily.

When you do a simple search online, you will be amazed to see how many different companies are offering conference hosting services for global use.

Each of them come with certain benefits, quality, and price. You can compare carefully your choices to choose the best solution for you.

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The Benefits of Investing in an Archos 5 Digital Media Player

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There used to be a time when portable digital media players were intended to play audio and video files only. The trend seems to be changing nowadays because manufacturers are trying to add additional functions into their portable media player models. Take, for instance, the new Archos 5 – this digital media player comes with integrated web browsing facilities. Connectivity to the internet is availed with the aid of Wi-Fi. Some other interesting pointers that make this particular product revolutionary and innovative will be outlined in the rest of the passages.

One of the best factors that deserve to be mentioned first is the touch enabled screen provided on Archos 5. Imagine browsing through the web using such a device! I do realize that many other media players now come with augmented facilities to connect with the internet. Nevertheless, Archos 5 is the first portable digital media player to make this distant dream a reality. The model is offered in three flavors – these models come with the 60GB, 120GB and 250GB hard disk space. There is widespread confusion regarding the “term” that must be used to depict the true functionality of the device.

While the manufacturer advertises Archos 5 as a “Wi-Fi enabled internet tablet”, some of the renowned reviews still portray the device as a portable digital media player. In fact, when you first see the device in person, you are going to commit the mistake of treating it as a GPS unit. Well, if you were thinking about on those lines, do not fret; because in the coming weeks, the manufacturer has promised an upgrade for Archos 5. This firmware upgrade will make the device to function like as GPS unit (similar to the ones, which are fitted into the automobiles).

A major gripe, which was depicted in countless review sessions of the Archos 5 (which was conducted by independent reviewers), is that the device is a fingerprint magnet. Well, we too experienced the same – the good news is the inclusion of a cleaning cloth along with the boxed product. Despite the screen being brighter than most of the modern portable media players, it could not suppress the glares. Although the manufacturer has included USB connectivity, interfacing the device with your computer is going to mar the user experience. Thoughtfully, the product comes with a proprietary USB dock that must be used whenever you wish to transfer media files into the Archos 5.

Support for many video and audio codec makes it a pleasure to use this device. One can also read PDFs and text files with the same. If you are bored, you can spend some time trying your interesting games. It is better to check the official website for the newest firmware – the manufacturer incorporates additional features into the Archos 5 via these firmware updates. The same device (although enabled via suitable software) also supports High Definition (720p) playback of the video. The average pricing starts from $249 and increases according to the storage size.

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Dish Network Vs Direct TV

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When it comes to satellite television programming, your choice usually comes down to Dish Network vs Direct TV. By comparing these two satellite television providers, you can find the one that works best for you and your television viewing, so that you make the most of the money that you spend. Where do you begin your comparison of Dish Network vs Direct TV?

You will first want to compare the number of channels and the type of channels that are offered from each satellite provider.

Here is the basic rundown of the offerings of each service. For around $40 per month, Dish Network offers a satellite package of 100 top channels with the local channels. For the same amount, Direct TV offers a package of 140 top channels and includes 50 XM Satellite radio channels as well. This price for the Direct TV includes local channels as well.

By comparing the offerings for each price that fits your budget, you can find the right satellite provider for you and your needs.

Another comparison that you will want to make is the price of the components that are needed to get the satellite programming.

For the most part, these components are offered free if you sign up for service for a particular length of time, but sometimes there is a rental fee that is associated with components, which can cause your monthly fee to be more than the programming cost.

Be sure that you read the fine print of your contract to be sure that you completely understand the terms, so that there will not be any surprises.

Customer service is much the same for both companies. They each offer a 24 hour a day, seven days a week customer service line, which will allow you to get in touch with them any time that you need it.

Dish Network is ranked #1 in customer service for cable and satellite providers, but Direct TV is right behind them at #2. This shows you how much they value their customers and work to keep them happy versus cable providers.

One thing that Direct TV offers you that Dish Network doesn’t is some really cool sports viewing ability. This does cost extra, but the bird’s eye view and extra features that you get from these packages may be well worth the additional cost.

The sports that offer you these amazing views are NASCAR, NBA basketball, major league baseball, NFL football, hockey, and more. If you are a sports fanatic, then you will want to consider Direct TV for this programming.

When comparing Dish Network vs Direct TV, you will want to include those parts of television viewing or features that are important to you. If price is your main consideration, then use this as the main comparison. If sports are your thing, then use sports as your main comparison.

By customizing your comparisons to your viewing and needs, you will find the right satellite programming option for you and your needs.

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