TV advertisements are often considered as expensive and unaffordable. That comes mainly from the great respect people have for the television as a media. It is admitted that TV plays the biggest role in our lives, as a regulator of our public opinion, and a navigator of our social behaviour. Ever since its invention, television has become so vital a part in our daily routine, that a world without TV sets is almost impossible to imagine.
We are all deeply aware how important advertising on TV can be for the new and inexperienced in the business. Advertising is the only way that you and your firm can show to the world and convince it that your products or service is worth buying. Using the powerful television media, you may become literally invincible before the rivalry if you often advertise yourself on TV. But at the basis of the question we find an utterly unsolvable paradox: on the one side, advertising on TV is badly needed by smaller and unpopular firms. On the other, due to the lower budget, it is exactly the smaller firms that cannot afford to pay the taxes for advertisements on TV. This the-richer-getting-richer-the-poorer-getting-poorer question can easily be solved if smaller firms took a certain marketing strategy.
First of all, successful advertising on TV depends on the audience that watches the advertisement. If you like to attract a specific audience, you may advertise on the special broadcasts, watched by the public. You don’t need to fall in despair if your firm cannot afford to advertise on TV’s most watched evening news. Sometimes you need to take on the more modest strategy of attracting just a specific audience: for example, if you are a vet, try to advertise during a broadcast for dog-lovers. Most of the people who watch popular TV shows won’t be attracted by your advertisement, because their tastes are miscellaneous. You needn’t waste your money on advertising with the only purpose to become well-known to everyone.
The second thing is the opportunity for TV advertising that cable televisions offer. Yes, their rates of public interest are lower and fewer people watch them. But you omit something very important: the phenomenon of chaotic pressing of buttons on the remote. For many people browsing aimlessly the TV channels is a way to relax and relieve the stress. The chances that some day a potential client will catch your advertisement on an unfamiliar cable channel are much higher than you suppose they are.
Another thing you can do to advertise on TV is bargaining for discounts with the cable operators. Bargaining helps, as long as you stand assertively for your rights to be advertised on TV. You needn’t be bashful during a deal, and don’t let the sales managers neglect you. Broadcasting is a shark business, only the brave see it through. What is more, there is a trend of TV ad rates dropping off. Many sales managers are forced to reduce the price of a package with commercial slots in various TV shows and programs. Following the advice to start haggling with a cable television, many smaller businesses have reduced the tax for advertising at 3 dollars per TV spot.
There is always a way to get things bloom, even in the cold climate of TV advertising. Just remember that you are a representative of the best firm and your products are of finest quality: and doors will start opening before you knocked on. Advertising on TV can be really fun, if you know how to start the negotiation.